# Fundraising Guides

> Practical, step-by-step guides, resources and curated links for fundraising
> professionals. Free to read, sponsored by Hubbub (https://hubbub.net). Content is
> available per region (UK, US, Canada/Australia/NZ, Mainland Europe, Rest of World)
> and in multiple languages (EN, FR, DE, IT, ES).

## Guides

- [How to use AI in fundraising](https://fundraisingguides.com/canz/en/guides/ai-in-fundraising/) (canz/en): A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases like drafting and research, writing good prompts, keeping a human in the loop, and data and ethics.
- [Wie Sie KI im Fundraising einsetzen](https://fundraisingguides.com/europe/de/guides/ai-in-fundraising/) (europe/de): Ein praxisnaher, geerdeter Leitfaden zum Einsatz von KI im Fundraising: wo sie wirklich hilft und wo nicht, praktische Anwendungsfälle wie Entwürfe und Recherche, das Formulieren guter Prompts, das Einbinden eines Menschen in den Prozess sowie Daten und Ethik.
- [How to use AI in fundraising](https://fundraisingguides.com/europe/en/guides/ai-in-fundraising/) (europe/en): A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases like drafting and research, writing good prompts, keeping a human in the loop, and data and ethics.
- [Cómo usar la IA en la captación de fondos](https://fundraisingguides.com/europe/es/guides/ai-in-fundraising/) (europe/es): Una guía práctica y realista sobre el uso de la IA en la captación de fondos, que aborda dónde ayuda de verdad y dónde no, casos de uso concretos como la redacción y la investigación, cómo escribir buenas instrucciones, mantener a una persona en el proceso, así como los datos y la ética.
- [Comment utiliser l'IA dans la collecte de fonds](https://fundraisingguides.com/europe/fr/guides/ai-in-fundraising/) (europe/fr): Un guide pratique et lucide sur l'utilisation de l'IA dans la collecte de fonds, qui aborde les domaines où elle aide réellement et ceux où elle n'aide pas, des cas d'usage concrets comme la rédaction et la recherche, la formulation de bonnes instructions, le maintien d'un humain dans la boucle, ainsi que les données et l'éthique.
- [Come usare l'IA nella raccolta fondi](https://fundraisingguides.com/europe/it/guides/ai-in-fundraising/) (europe/it): Una guida pratica e concreta all'uso dell'IA nella raccolta fondi, che affronta dove aiuta davvero e dove no, casi d'uso concreti come la stesura di testi e la ricerca, la scrittura di buone istruzioni, il mantenimento di una persona nel processo, oltre a dati ed etica.
- [How to use AI in fundraising](https://fundraisingguides.com/uk/en/guides/ai-in-fundraising/) (uk/en): A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases like drafting and research, writing good prompts, keeping a human in the loop, and data and ethics.
- [How to use AI in fundraising](https://fundraisingguides.com/us/en/guides/ai-in-fundraising/) (us/en): A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases like drafting and research, writing good prompts, keeping a human in the loop, and data and ethics.
- [How to use AI in fundraising](https://fundraisingguides.com/world/en/guides/ai-in-fundraising/) (world/en): A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases like drafting and research, writing good prompts, keeping a human in the loop, and data and ethics.
- [How to build a culture of giving](https://fundraisingguides.com/canz/en/guides/building-a-culture-of-giving/) (canz/en): A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first contact, leadership buy-in, engaging students, staff, alumni and parents, and stewardship as culture.
- [Wie man eine Kultur des Gebens aufbaut](https://fundraisingguides.com/europe/de/guides/building-a-culture-of-giving/) (europe/de): Ein praktischer Leitfaden zum Aufbau einer dauerhaften Kultur des Gebens in einer Institution: warum sie wichtig ist, wie man Förderinnen und Förderer vom ersten Kontakt an gewinnt, die Unterstützung der Leitung, das Engagement von Studierenden, Mitarbeitenden, Ehemaligen und Eltern sowie Beziehungspflege als Kultur.
- [How to build a culture of giving](https://fundraisingguides.com/europe/en/guides/building-a-culture-of-giving/) (europe/en): A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first contact, leadership buy-in, engaging students, staff, alumni and parents, and stewardship as culture.
- [Cómo construir una cultura de la donación](https://fundraisingguides.com/europe/es/guides/building-a-culture-of-giving/) (europe/es): Una guía práctica para construir una cultura de la donación duradera en una institución: por qué importa, cómo cultivar a los simpatizantes desde el primer contacto, el respaldo de la dirección, la implicación de estudiantes, personal, antiguos alumnos y familias, y la fidelización como cultura.
- [Comment bâtir une culture du don](https://fundraisingguides.com/europe/fr/guides/building-a-culture-of-giving/) (europe/fr): Un guide pratique pour bâtir une culture du don durable au sein d'une institution : pourquoi elle compte, cultiver les soutiens dès le premier contact, l'adhésion de la direction, l'engagement des étudiants, du personnel, des anciens et des parents, et la fidélisation comme culture.
- [Come costruire una cultura del dono](https://fundraisingguides.com/europe/it/guides/building-a-culture-of-giving/) (europe/it): Una guida pratica per costruire una cultura del dono duratura in un'istituzione: perché conta, come coltivare i sostenitori fin dal primo contatto, l'adesione della dirigenza, il coinvolgimento di studenti, personale, ex studenti e genitori, e la cura della relazione come cultura.
- [How to build a culture of giving](https://fundraisingguides.com/uk/en/guides/building-a-culture-of-giving/) (uk/en): A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first contact, leadership buy-in, engaging students, staff, alumni and parents, and stewardship as culture.
- [How to build a culture of giving](https://fundraisingguides.com/us/en/guides/building-a-culture-of-giving/) (us/en): A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first contact, leadership buy-in, engaging students, staff, alumni and parents, and stewardship as culture.
- [How to build a culture of giving](https://fundraisingguides.com/world/en/guides/building-a-culture-of-giving/) (world/en): A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first contact, leadership buy-in, engaging students, staff, alumni and parents, and stewardship as culture.
- [How to optimise donation pages and online conversion](https://fundraisingguides.com/canz/en/guides/donation-pages-and-conversion/) (canz/en): A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and charitable tax receipts, mobile, trust, and testing what works.
- [So optimieren Sie Spendenseiten und die Online-Conversion](https://fundraisingguides.com/europe/de/guides/donation-pages-and-conversion/) (europe/de): Ein praxisnaher Leitfaden zur Verbesserung Ihrer Spendenseiten und Online-Conversion: Reibung verringern, Seitengestaltung und Texte, vorgeschlagene Beträge und steuerwirksames Spenden, Mobilgeräte, Vertrauen sowie das Testen dessen, was funktioniert.
- [How to optimise donation pages and online conversion](https://fundraisingguides.com/europe/en/guides/donation-pages-and-conversion/) (europe/en): A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and tax-effective giving, mobile, trust, and testing what works.
- [Cómo optimizar las páginas de donación y la conversión online](https://fundraisingguides.com/europe/es/guides/donation-pages-and-conversion/) (europe/es): Una guía práctica para mejorar tus páginas de donación y tu conversión online, que aborda la reducción de la fricción, el diseño y los textos de la página, los importes sugeridos y la donación fiscalmente ventajosa, el móvil, la confianza y la medición de lo que funciona.
- [Comment optimiser vos pages de don et la conversion en ligne](https://fundraisingguides.com/europe/fr/guides/donation-pages-and-conversion/) (europe/fr): Un guide pratique pour améliorer vos pages de don et votre conversion en ligne, qui aborde la réduction des frictions, le design et le texte des pages, les montants suggérés et le don fiscalement avantageux, le mobile, la confiance et la mesure de ce qui fonctionne.
- [Come ottimizzare le pagine di donazione e la conversione online](https://fundraisingguides.com/europe/it/guides/donation-pages-and-conversion/) (europe/it): Una guida pratica per migliorare le pagine di donazione e la conversione online, che affronta la riduzione degli attriti, il design e i testi delle pagine, gli importi suggeriti e le donazioni fiscalmente agevolate, il mobile, la fiducia e i test su ciò che funziona.
- [How to optimise donation pages and online conversion](https://fundraisingguides.com/uk/en/guides/donation-pages-and-conversion/) (uk/en): A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and Gift Aid, mobile, trust, and testing what works.
- [How to optimize donation pages and online conversion](https://fundraisingguides.com/us/en/guides/donation-pages-and-conversion/) (us/en): A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and tax-deductible giving, mobile, trust, and testing what works.
- [How to optimise donation pages and online conversion](https://fundraisingguides.com/world/en/guides/donation-pages-and-conversion/) (world/en): A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and tax-effective giving, mobile, trust, and testing what works.
- [How to acquire and retain donors](https://fundraisingguides.com/canz/en/guides/donor-acquisition-and-retention/) (canz/en): A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the crucial second gift, reactivation and the metrics that matter.
- [Wie man Spender gewinnt und bindet](https://fundraisingguides.com/europe/de/guides/donor-acquisition-and-retention/) (europe/de): Ein praktischer Leitfaden zur Spendergewinnung und Spenderbindung, der Leadgenerierung, Spender-Personas, das Willkommenserlebnis, die Treiber der Bindung, die Spenderabwanderung, die entscheidende zweite Spende, die Reaktivierung und die wichtigen Kennzahlen behandelt.
- [How to acquire and retain donors](https://fundraisingguides.com/europe/en/guides/donor-acquisition-and-retention/) (europe/en): A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the crucial second gift, reactivation and the metrics that matter.
- [Cómo captar y fidelizar donantes](https://fundraisingguides.com/europe/es/guides/donor-acquisition-and-retention/) (europe/es): Una guía práctica sobre la captación y la fidelización de donantes, que abarca la generación de oportunidades, los perfiles de donante, la experiencia de bienvenida, lo que impulsa la fidelización, la fuga de donantes, el crucial segundo donativo, la reactivación y las métricas que importan.
- [Comment acquérir et fidéliser des donateurs](https://fundraisingguides.com/europe/fr/guides/donor-acquisition-and-retention/) (europe/fr): Un guide pratique sur l'acquisition et la fidélisation des donateurs, couvrant la génération de prospects, les personas de donateurs, l'expérience d'accueil, les leviers de la fidélisation, l'attrition des donateurs, le deuxième don crucial, la réactivation et les indicateurs qui comptent.
- [Come acquisire e fidelizzare i donatori](https://fundraisingguides.com/europe/it/guides/donor-acquisition-and-retention/) (europe/it): Una guida pratica all'acquisizione e alla fidelizzazione dei donatori, che copre la generazione di contatti, le personas dei donatori, l'esperienza di benvenuto, ciò che alimenta la fidelizzazione, l'abbandono dei donatori, il cruciale secondo dono, la riattivazione e le metriche che contano.
- [How to acquire and retain donors](https://fundraisingguides.com/uk/en/guides/donor-acquisition-and-retention/) (uk/en): A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the crucial second gift, reactivation and the metrics that matter.
- [How to acquire and retain donors](https://fundraisingguides.com/us/en/guides/donor-acquisition-and-retention/) (us/en): A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the crucial second gift, reactivation and the metrics that matter.
- [How to acquire and retain donors](https://fundraisingguides.com/world/en/guides/donor-acquisition-and-retention/) (world/en): A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the crucial second gift, reactivation and the metrics that matter.
- [How to steward donors and design donor journeys](https://fundraisingguides.com/canz/en/guides/donor-stewardship-and-journeys/) (canz/en): A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, video and digital stewardship, and turning one-off donors into regular supporters.
- [Spenderbindung und die Gestaltung von Spenderreisen](https://fundraisingguides.com/europe/de/guides/donor-stewardship-and-journeys/) (europe/de): Ein praxisnaher Leitfaden zur Spenderbindung und zur Gestaltung von Spenderreisen, der erklärt, warum Spenderbindung die Bindungsrate steigert, wie man die Reise abbildet, gut dankt, über Wirkung berichtet, Video und digitale Betreuung nutzt und einmalige Spender zu regelmäßigen Unterstützern macht.
- [How to steward donors and design donor journeys](https://fundraisingguides.com/europe/en/guides/donor-stewardship-and-journeys/) (europe/en): A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, video and digital stewardship, and turning one-off donors into regular supporters.
- [Cómo cuidar a los donantes y diseñar recorridos del donante](https://fundraisingguides.com/europe/es/guides/donor-stewardship-and-journeys/) (europe/es): Una guía práctica sobre el cuidado de los donantes y el diseño de recorridos del donante, que explica por qué el cuidado impulsa la fidelización, cómo trazar el recorrido, agradecer bien, informar del impacto, usar el vídeo y el cuidado digital, y convertir a los donantes puntuales en apoyos regulares.
- [Comment fidéliser les donateurs et concevoir des parcours de don](https://fundraisingguides.com/europe/fr/guides/donor-stewardship-and-journeys/) (europe/fr): Un guide pratique sur la fidélisation des donateurs et la conception de parcours de don, qui explique pourquoi la fidélisation favorise la rétention, comment cartographier le parcours, bien remercier, rendre compte de l'impact, utiliser la vidéo et la fidélisation numérique, et transformer les donateurs ponctuels en soutiens réguliers.
- [Come curare i donatori e progettare i percorsi del donatore](https://fundraisingguides.com/europe/it/guides/donor-stewardship-and-journeys/) (europe/it): Una guida pratica alla cura dei donatori e alla progettazione dei percorsi del donatore, che spiega perché la cura favorisce la fidelizzazione, come mappare il percorso, ringraziare bene, rendicontare l'impatto, usare il video e la cura digitale, e trasformare i donatori occasionali in sostenitori regolari.
- [How to steward donors and design donor journeys](https://fundraisingguides.com/uk/en/guides/donor-stewardship-and-journeys/) (uk/en): A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, video and digital stewardship, and turning one-off donors into regular supporters.
- [How to steward donors and design donor journeys](https://fundraisingguides.com/us/en/guides/donor-stewardship-and-journeys/) (us/en): A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, video and digital stewardship, and turning one-time donors into regular supporters.
- [How to steward donors and design donor journeys](https://fundraisingguides.com/world/en/guides/donor-stewardship-and-journeys/) (world/en): A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, video and digital stewardship, and turning one-off donors into regular supporters.
- [How to write fundraising emails that work](https://fundraisingguides.com/canz/en/guides/email-fundraising/) (canz/en): A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the anatomy of a great appeal email, the campaign sequence, deliverability, testing and measurement.
- [Wie Sie Fundraising-E-Mails schreiben, die funktionieren](https://fundraisingguides.com/europe/de/guides/email-fundraising/) (europe/de): Ein praktischer Leitfaden zur Fundraising-E-Mail, dem Kanal, der die Mehrheit der Online-Spenden erzeugt, behandelt Ihre Liste und Ihre Daten, die Segmentierung, die Anatomie einer großartigen Appell-E-Mail, die Kampagnensequenz, die Zustellbarkeit, das Testen und die Messung.
- [How to write fundraising emails that work](https://fundraisingguides.com/europe/en/guides/email-fundraising/) (europe/en): A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the anatomy of a great appeal email, the campaign sequence, deliverability, testing and measurement.
- [Cómo redactar correos electrónicos de captación de fondos que funcionan](https://fundraisingguides.com/europe/es/guides/email-fundraising/) (europe/es): Una guía práctica del correo electrónico de captación de fondos, el canal que genera la mayoría de las donaciones en línea, que aborda tu lista y tus datos, la segmentación, la anatomía de un gran correo de petición, la secuencia de campaña, la entregabilidad, las pruebas y la medición.
- [Comment rédiger des e-mails de collecte de fonds qui fonctionnent](https://fundraisingguides.com/europe/fr/guides/email-fundraising/) (europe/fr): Un guide pratique de l'e-mail de collecte de fonds, le canal qui génère la majorité des dons en ligne, abordant votre liste et vos données, la segmentation, l'anatomie d'un excellent e-mail d'appel, la séquence de campagne, la délivrabilité, les tests et la mesure.
- [Come scrivere e-mail di raccolta fondi che funzionano](https://fundraisingguides.com/europe/it/guides/email-fundraising/) (europe/it): Una guida pratica all'e-mail di raccolta fondi, il canale che genera la maggior parte delle donazioni online, che affronta la tua lista e i tuoi dati, la segmentazione, l'anatomia di un'ottima e-mail di appello, la sequenza della campagna, la recapitabilità, i test e la misurazione.
- [How to write fundraising emails that work](https://fundraisingguides.com/uk/en/guides/email-fundraising/) (uk/en): A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the anatomy of a great appeal email, the campaign sequence, deliverability, testing and measurement.
- [How to write fundraising emails that work](https://fundraisingguides.com/us/en/guides/email-fundraising/) (us/en): A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the anatomy of a great appeal email, the campaign sequence, deliverability, testing and measurement.
- [How to write fundraising emails that work](https://fundraisingguides.com/world/en/guides/email-fundraising/) (world/en): A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the anatomy of a great appeal email, the campaign sequence, deliverability, testing and measurement.
- [How to use match funding and challenges](https://fundraisingguides.com/canz/en/guides/match-funding-and-challenges/) (canz/en): A practical guide to match funding and challenge mechanics, covering why they work, match structures, charitable tax receipts and credits, the main challenge types, sourcing the match pot, and how to use them across giving days, challenge weeks and crowdfunding.
- [Wie Sie Matching-Förderung und Challenges einsetzen](https://fundraisingguides.com/europe/de/guides/match-funding-and-challenges/) (europe/de): Ein praktischer Leitfaden zu den Mechanismen der Matching-Förderung und von Challenges, der erklärt, warum sie funktionieren, welche Matching-Strukturen es gibt, wie steuerbegünstigtes Spenden hineinspielt, welche Challenge-Typen es gibt, wie der Matching-Topf aufgebaut wird und wie sie bei Spendentagen, Challenge-Wochen und Crowdfunding-Kampagnen eingesetzt werden.
- [How to use match funding and challenges](https://fundraisingguides.com/europe/en/guides/match-funding-and-challenges/) (europe/en): A practical guide to match funding and challenge mechanics, covering why they work, match structures, tax-efficient giving, the main challenge types, sourcing the match pot, and how to use them across giving days, challenge weeks and crowdfunding.
- [Cómo usar la financiación de contrapartida y los desafíos](https://fundraisingguides.com/europe/es/guides/match-funding-and-challenges/) (europe/es): Una guía práctica sobre los mecanismos de financiación de contrapartida y los desafíos, que explica por qué funcionan, las estructuras de contrapartida, las donaciones fiscalmente eficientes, los principales tipos de desafío, cómo conseguir el fondo de contrapartida y cómo usarlos en jornadas de donación, semanas de desafíos y campañas de financiación colectiva.
- [Comment utiliser le financement de contrepartie et les défis](https://fundraisingguides.com/europe/fr/guides/match-funding-and-challenges/) (europe/fr): Un guide pratique sur les mécanismes de financement de contrepartie et de défis, qui explique pourquoi ils fonctionnent, les structures de contrepartie, les dons fiscalement avantageux, les principaux types de défis, la constitution du fonds de contrepartie et leur utilisation lors des journées de générosité, des semaines de défis et des campagnes de financement participatif.
- [Come usare il finanziamento abbinato e le sfide](https://fundraisingguides.com/europe/it/guides/match-funding-and-challenges/) (europe/it): Una guida pratica ai meccanismi del finanziamento abbinato e delle sfide, che spiega perché funzionano, le strutture di abbinamento, le donazioni fiscalmente vantaggiose, i principali tipi di sfida, come reperire il fondo di abbinamento e come usarli durante giornate della donazione, settimane di sfide e campagne di crowdfunding.
- [How to use match funding and challenges](https://fundraisingguides.com/uk/en/guides/match-funding-and-challenges/) (uk/en): A practical guide to match funding and challenge mechanics, covering why they work, match structures, Gift Aid, the main challenge types, sourcing the match pot, and how to use them across giving days, challenge weeks and crowdfunding.
- [How to use match funding and challenges](https://fundraisingguides.com/us/en/guides/match-funding-and-challenges/) (us/en): A practical guide to match funding and challenge mechanics, covering why they work, match structures, tax-deductible giving, the main challenge types, sourcing the match pot, and how to use them across giving days, challenge weeks and crowdfunding.
- [How to use match funding and challenges](https://fundraisingguides.com/world/en/guides/match-funding-and-challenges/) (world/en): A practical guide to match funding and challenge mechanics, covering why they work, match structures, tax-efficient giving, the main challenge types, sourcing the match pot, and how to use them across giving days, challenge weeks and crowdfunding.
- [How to run a Challenge Week](https://fundraisingguides.com/canz/en/guides/running-a-challenge-week/) (canz/en): A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central support. Covers planning, recruiting and training groups, communications, match funding and incentives, delivery and stewardship, with real lessons from the University of York.
- [How to run a Challenge Week](https://fundraisingguides.com/europe/en/guides/running-a-challenge-week/) (europe/en): A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central support. Covers planning, recruiting and training groups, communications, match funding and incentives, delivery and stewardship, with real lessons from the University of York.
- [How to run a Challenge Week](https://fundraisingguides.com/uk/en/guides/running-a-challenge-week/) (uk/en): A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central support. Covers planning, recruiting and training groups, communications, match funding and incentives, delivery and stewardship, with real lessons from the University of York.
- [How to run a Challenge Week](https://fundraisingguides.com/us/en/guides/running-a-challenge-week/) (us/en): A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central support. Covers planning, recruiting and training groups, communications, match funding and incentives, delivery and stewardship, with real lessons from the University of York.
- [How to run a Challenge Week](https://fundraisingguides.com/world/en/guides/running-a-challenge-week/) (world/en): A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central support. Covers planning, recruiting and training groups, communications, match funding and incentives, delivery and stewardship, with real lessons from the University of York.
- [How to run a crowdfunding campaign](https://fundraisingguides.com/canz/en/guides/running-a-crowdfunding-campaign/) (canz/en): A practical guide to running a crowdfunding campaign or programme, where project owners raise funds for their own causes with central support. Covers choosing projects, building pages, targets and rewards, match funding, communications, launch momentum and stewardship.
- [Wie man eine Crowdfunding-Kampagne durchführt](https://fundraisingguides.com/europe/de/guides/running-a-crowdfunding-campaign/) (europe/de): Ein praxisnaher Leitfaden für die Durchführung einer Crowdfunding-Kampagne oder eines Programms, bei dem Projektverantwortliche mit zentraler Unterstützung Mittel für ihre eigenen Anliegen sammeln. Er behandelt die Auswahl der Projekte, den Aufbau von Seiten, Ziele und Gegenleistungen, Fördermittel-Verdopplung, Kommunikation, den Schwung des Starts und die Bindung.
- [How to run a crowdfunding campaign](https://fundraisingguides.com/europe/en/guides/running-a-crowdfunding-campaign/) (europe/en): A practical guide to running a crowdfunding campaign or programme, where project owners raise funds for their own causes with central support. Covers choosing projects, building pages, targets and rewards, match funding, communications, launch momentum and stewardship.
- [Cómo llevar a cabo una campaña de micromecenazgo](https://fundraisingguides.com/europe/es/guides/running-a-crowdfunding-campaign/) (europe/es): Una guía práctica para llevar a cabo una campaña o un programa de micromecenazgo, en el que los responsables de los proyectos recaudan fondos para sus propias causas con apoyo central. Cubre la elección de proyectos, la creación de páginas, los objetivos y las recompensas, la financiación de contrapartida, la comunicación, el impulso del lanzamiento y la fidelización.
- [Comment mener une campagne de financement participatif](https://fundraisingguides.com/europe/fr/guides/running-a-crowdfunding-campaign/) (europe/fr): Un guide pratique pour mener une campagne ou un programme de financement participatif, où les porteurs de projets collectent des fonds pour leurs propres causes avec un soutien centralisé. Il couvre le choix des projets, la création des pages, les objectifs et contreparties, l'abondement, la communication, l'élan du lancement et la fidélisation.
- [Come condurre una campagna di crowdfunding](https://fundraisingguides.com/europe/it/guides/running-a-crowdfunding-campaign/) (europe/it): Una guida pratica per condurre una campagna o un programma di crowdfunding, in cui i titolari dei progetti raccolgono fondi per le proprie cause con il supporto centrale. Copre la scelta dei progetti, la costruzione delle pagine, gli obiettivi e le ricompense, il fondo di contropartita, la comunicazione, lo slancio del lancio e la fidelizzazione.
- [How to run a crowdfunding campaign](https://fundraisingguides.com/uk/en/guides/running-a-crowdfunding-campaign/) (uk/en): A practical guide to running a crowdfunding campaign or programme, where project owners raise funds for their own causes with central support. Covers choosing projects, building pages, targets and rewards, match funding, communications, launch momentum and stewardship.
- [How to run a crowdfunding campaign](https://fundraisingguides.com/us/en/guides/running-a-crowdfunding-campaign/) (us/en): A practical guide to running a crowdfunding campaign or program, where project owners raise funds for their own causes with central support. Covers choosing projects, building pages, targets and rewards, match funding, communications, launch momentum and stewardship.
- [How to run a crowdfunding campaign](https://fundraisingguides.com/world/en/guides/running-a-crowdfunding-campaign/) (world/en): A practical guide to running a crowdfunding campaign or programme, where project owners raise funds for their own causes with central support. Covers choosing projects, building pages, targets and rewards, match funding, communications, launch momentum and stewardship.
- [How to run a Giving Day](https://fundraisingguides.com/canz/en/guides/running-a-giving-day/) (canz/en): An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, the live 36 hours and stewardship, with real results from schools and universities.
- [Wie man einen Giving Day durchführt](https://fundraisingguides.com/europe/de/guides/running-a-giving-day/) (europe/de): Ein fundierter, praxisnaher Leitfaden zur Planung und Durchführung eines erfolgreichen Giving Days, der Ziele, Storytelling, Matching- und Challenge-Mechaniken, Großspenden, die 36 Stunden im Live-Betrieb und die Spenderbindung behandelt, mit echten Ergebnissen aus Schulen und Hochschulen.
- [How to run a Giving Day](https://fundraisingguides.com/europe/en/guides/running-a-giving-day/) (europe/en): An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, the live 36 hours and stewardship, with real results from schools and universities.
- [Cómo organizar un Giving Day](https://fundraisingguides.com/europe/es/guides/running-a-giving-day/) (europe/es): Una guía práctica y exhaustiva para planificar y organizar un Giving Day exitoso, que abarca objetivos, narrativa, financiación de contrapartida y mecánicas de reto, grandes donaciones, las 36 horas en directo y la fidelización, con resultados reales de colegios y universidades.
- [Comment organiser un Giving Day](https://fundraisingguides.com/europe/fr/guides/running-a-giving-day/) (europe/fr): Un guide pratique et approfondi pour planifier et organiser un Giving Day réussi, couvrant les objectifs, la narration, le financement par abondement et les mécaniques de défi, les dons majeurs, les 36 heures en direct et la fidélisation, avec des résultats concrets d'écoles et d'universités.
- [Come organizzare un Giving Day](https://fundraisingguides.com/europe/it/guides/running-a-giving-day/) (europe/it): Una guida pratica e approfondita per pianificare e organizzare un Giving Day di successo, che copre obiettivi, narrazione, matching e meccaniche di challenge, grandi donazioni, le 36 ore in diretta e la cura dei donatori, con risultati reali da scuole e università.
- [How to run a Giving Day](https://fundraisingguides.com/uk/en/guides/running-a-giving-day/) (uk/en): An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, the live 36 hours and stewardship, with real results from schools and universities.
- [How to run a Giving Day](https://fundraisingguides.com/us/en/guides/running-a-giving-day/) (us/en): An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, the live 36 hours and stewardship, with real results from schools and universities.
- [How to run a Giving Day](https://fundraisingguides.com/world/en/guides/running-a-giving-day/) (world/en): An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, the live 36 hours and stewardship, with real results from schools and universities.
- [How to run a fundraising ambassador programme](https://fundraisingguides.com/canz/en/guides/running-an-ambassador-programme/) (canz/en): A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether it is right for you, the tools, gamification and stewardship.
- [Wie man ein Botschafterprogramm für das Fundraising aufbaut](https://fundraisingguides.com/europe/de/guides/running-an-ambassador-programme/) (europe/de): Ein praktischer Leitfaden zur Gewinnung, Einweisung und Motivation von Fundraising-Botschaftern, also jenen Freiwilligen, die Ihre Kampagnen über ihre eigenen Netzwerke verstärken, mit Blick darauf, ob es das Richtige für Sie ist, sowie auf Werkzeuge, Gamification und Beziehungspflege.
- [How to run a fundraising ambassador programme](https://fundraisingguides.com/europe/en/guides/running-an-ambassador-programme/) (europe/en): A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether it is right for you, the tools, gamification and stewardship.
- [Cómo gestionar un programa de embajadores para la captación de fondos](https://fundraisingguides.com/europe/es/guides/running-an-ambassador-programme/) (europe/es): Una guía práctica para reclutar, formar y motivar a embajadores de captación de fondos, esos voluntarios que amplifican tus campañas a través de sus propias redes, abordando si es adecuado para ti, las herramientas, la gamificación y el cuidado de la relación.
- [Comment animer un programme d'ambassadeurs de collecte de fonds](https://fundraisingguides.com/europe/fr/guides/running-an-ambassador-programme/) (europe/fr): Un guide pratique pour recruter, briefer et motiver des ambassadeurs de collecte de fonds, ces bénévoles qui amplifient vos campagnes à travers leurs propres réseaux, abordant la pertinence du dispositif, les outils, la ludification et la fidélisation.
- [Come gestire un programma di ambasciatori per la raccolta fondi](https://fundraisingguides.com/europe/it/guides/running-an-ambassador-programme/) (europe/it): Una guida pratica per reclutare, formare e motivare gli ambasciatori della raccolta fondi, ossia quei volontari che amplificano le vostre campagne attraverso le proprie reti, affrontando se sia adatto a voi, gli strumenti, la gamification e la cura della relazione.
- [How to run a fundraising ambassador programme](https://fundraisingguides.com/uk/en/guides/running-an-ambassador-programme/) (uk/en): A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether it is right for you, the tools, gamification and stewardship.
- [How to run a fundraising ambassador program](https://fundraisingguides.com/us/en/guides/running-an-ambassador-programme/) (us/en): A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether it is right for you, the tools, gamification and stewardship.
- [How to run a fundraising ambassador programme](https://fundraisingguides.com/world/en/guides/running-an-ambassador-programme/) (world/en): A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether it is right for you, the tools, gamification and stewardship.
- [How to build a regular giving programme](https://fundraisingguides.com/canz/en/guides/running-a-regular-giving-programme/) (canz/en): A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, tax-efficient giving, stewardship and retention, and how campaigns like giving days and telephone appeals feed it.
- [Wie man ein Programm für regelmäßiges Spenden aufbaut](https://fundraisingguides.com/europe/de/guides/running-a-regular-giving-programme/) (europe/de): Ein praktischer Leitfaden zum Aufbau eines ganzheitlichen, ganzjährigen Programms für regelmäßiges und jährliches Spenden, das Akquise, die Bitte und die Erhöhung, steuerbegünstigtes Spenden, Betreuung und Bindung abdeckt sowie die Frage, wie Kampagnen wie Spendentage und Telefonaktionen es speisen.
- [How to build a regular giving programme](https://fundraisingguides.com/europe/en/guides/running-a-regular-giving-programme/) (europe/en): A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, tax-efficient giving, stewardship and retention, and how campaigns like giving days and telephone appeals feed it.
- [Cómo construir un programa de donaciones periódicas](https://fundraisingguides.com/europe/es/guides/running-a-regular-giving-programme/) (europe/es): Una guía práctica para construir un programa de donaciones periódicas y anuales holístico y continuo durante todo el año, que abarca la captación, la petición y el incremento de las donaciones, la donación fiscalmente ventajosa, el cuidado y la fidelización de los donantes, y cómo campañas como las jornadas de donación y las llamadas telefónicas lo alimentan.
- [Comment construire un programme de dons réguliers](https://fundraisingguides.com/europe/fr/guides/running-a-regular-giving-programme/) (europe/fr): Un guide pratique pour construire un programme de dons réguliers et annuels global et continu tout au long de l'année, couvrant l'acquisition, la demande et l'augmentation des dons, le don fiscalement avantageux, la fidélisation et la rétention, et la manière dont des campagnes comme les journées de don et les appels téléphoniques l'alimentent.
- [Come costruire un programma di donazioni regolari](https://fundraisingguides.com/europe/it/guides/running-a-regular-giving-programme/) (europe/it): Una guida pratica per costruire un programma di donazioni regolari e annuali olistico e continuo durante tutto l'anno, che copre l'acquisizione, la richiesta e l'aumento delle donazioni, la donazione fiscalmente vantaggiosa, la cura e la fidelizzazione dei donatori, e il modo in cui campagne come le giornate di donazione e gli appelli telefonici lo alimentano.
- [How to build a regular giving programme](https://fundraisingguides.com/uk/en/guides/running-a-regular-giving-programme/) (uk/en): A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, Gift Aid, stewardship and retention, and how campaigns like giving days and telephone appeals feed it.
- [How to build a regular giving program](https://fundraisingguides.com/us/en/guides/running-a-regular-giving-programme/) (us/en): A practical guide to building a holistic, year-round regular and annual giving program, covering acquisition, the ask and upgrade, tax-deductible giving, stewardship and retention, and how campaigns like giving days and phonathons feed it.
- [How to build a regular giving programme](https://fundraisingguides.com/world/en/guides/running-a-regular-giving-programme/) (world/en): A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, tax-efficient giving, stewardship and retention, and how campaigns like giving days and telephone appeals feed it.
- [How to run a telephone appeal](https://fundraisingguides.com/canz/en/guides/running-a-telephone-appeal/) (canz/en): A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation and script, tax-efficient giving, integration with digital and regular giving, and stewardship.
- [Wie man eine Telefonkampagne durchführt](https://fundraisingguides.com/europe/de/guides/running-a-telephone-appeal/) (europe/de): Ein praktischer Leitfaden zur Planung und Durchführung einer hausinternen Telefonkampagne (Telethon), der Daten und Segmentierung, die Rekrutierung und Schulung von Anrufenden, das Gespräch und das Skript, steuerbegünstigtes Spenden, die Einbindung in digitale und regelmäßige Spenden sowie die Spenderbindung behandelt.
- [How to run a telephone appeal](https://fundraisingguides.com/europe/en/guides/running-a-telephone-appeal/) (europe/en): A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation and script, tax-efficient giving, integration with digital and regular giving, and stewardship.
- [Cómo llevar a cabo una campaña de captación telefónica](https://fundraisingguides.com/europe/es/guides/running-a-telephone-appeal/) (europe/es): Una guía práctica para planificar y llevar a cabo internamente una campaña de captación telefónica (teletón), que abarca los datos y la segmentación, el reclutamiento y la formación de las personas que llaman, la conversación y el guion, las donaciones fiscalmente ventajosas, la integración con lo digital y la donación periódica, y la fidelización.
- [Comment mener une campagne d'appel téléphonique](https://fundraisingguides.com/europe/fr/guides/running-a-telephone-appeal/) (europe/fr): Un guide pratique pour planifier et mener une campagne d'appel téléphonique (téléthon) en interne, couvrant les données et la segmentation, le recrutement et la formation des appelants, la conversation et le script, les dons fiscalement avantageux, l'intégration avec le numérique et le don régulier, et la fidélisation.
- [Come condurre una campagna di raccolta telefonica](https://fundraisingguides.com/europe/it/guides/running-a-telephone-appeal/) (europe/it): Una guida pratica per pianificare e condurre internamente una campagna di raccolta telefonica (telethon), che copre dati e segmentazione, reclutamento e formazione dei chiamanti, la conversazione e lo script, le donazioni fiscalmente vantaggiose, l'integrazione con il digitale e la donazione regolare, e la fidelizzazione.
- [How to run a telephone appeal](https://fundraisingguides.com/uk/en/guides/running-a-telephone-appeal/) (uk/en): A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation and script, Gift Aid, integration with digital and regular giving, and stewardship.
- [How to run a telephone appeal](https://fundraisingguides.com/us/en/guides/running-a-telephone-appeal/) (us/en): A practical guide to planning and running an in-house telephone (phonathon) appeal, covering data and segmentation, recruiting and training callers, the conversation and script, tax-deductible giving, integration with digital and recurring giving, and stewardship.
- [How to run a telephone appeal](https://fundraisingguides.com/world/en/guides/running-a-telephone-appeal/) (world/en): A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation and script, tax-efficient giving, integration with digital and regular giving, and stewardship.
- [How to secure and steward major gifts](https://fundraisingguides.com/canz/en/guides/securing-major-gifts/) (canz/en): A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major gifts as match funding in digital campaigns, and stewardship.
- [Großspenden gewinnen und langfristig binden](https://fundraisingguides.com/europe/de/guides/securing-major-gifts/) (europe/de): Ein praktischer Leitfaden zur Großspenden-Fundraising, der die Identifizierung und Recherche von Interessenten, den Beziehungszyklus, die Spendenanfrage, die Rolle von Großspenden als Verdopplungsfonds in digitalen Kampagnen und die Spenderbindung behandelt.
- [How to secure and steward major gifts](https://fundraisingguides.com/europe/en/guides/securing-major-gifts/) (europe/en): A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major gifts as match funding in digital campaigns, and stewardship.
- [Cómo conseguir y fidelizar grandes donaciones](https://fundraisingguides.com/europe/es/guides/securing-major-gifts/) (europe/es): Una guía práctica de la captación de grandes donaciones, que abarca la identificación e investigación de prospectos, el ciclo de cultivo, la petición, el papel de las grandes donaciones como fondo de igualación en campañas digitales y la fidelización.
- [Comment obtenir et fidéliser les grands dons](https://fundraisingguides.com/europe/fr/guides/securing-major-gifts/) (europe/fr): Un guide pratique de la collecte de grands dons, couvrant l'identification et la recherche de prospects, le cycle de cultivation, la demande, le rôle des grands dons comme fonds d'abondement dans les campagnes numériques, et la fidélisation.
- [Come ottenere e fidelizzare i grandi doni](https://fundraisingguides.com/europe/it/guides/securing-major-gifts/) (europe/it): Una guida pratica alla raccolta di grandi doni, che copre l'identificazione e la ricerca dei prospect, il ciclo di coltivazione, la richiesta, il ruolo dei grandi doni come fondo di raddoppio nelle campagne digitali e la fidelizzazione.
- [How to secure and steward major gifts](https://fundraisingguides.com/uk/en/guides/securing-major-gifts/) (uk/en): A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major gifts as match funding in digital campaigns, and stewardship.
- [How to secure and steward major gifts](https://fundraisingguides.com/us/en/guides/securing-major-gifts/) (us/en): A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major gifts as match funding in digital campaigns, and stewardship.
- [How to secure and steward major gifts](https://fundraisingguides.com/world/en/guides/securing-major-gifts/) (world/en): A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major gifts as match funding in digital campaigns, and stewardship.
- [How to use social media for fundraising](https://fundraisingguides.com/canz/en/guides/social-media-for-fundraising/) (canz/en): A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a campaign, and measuring what works.
- [Wie Sie soziale Medien für das Fundraising nutzen](https://fundraisingguides.com/europe/de/guides/social-media-for-fundraising/) (europe/de): Ein praktischer Leitfaden für soziale Medien im Fundraising, der Strategie, Kanalauswahl, die Erstellung ansprechender Inhalte, die Zusammenarbeit mit Botschaftern, den Einsatz sozialer Medien während einer Kampagne und die Erfolgsmessung behandelt.
- [How to use social media for fundraising](https://fundraisingguides.com/europe/en/guides/social-media-for-fundraising/) (europe/en): A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a campaign, and measuring what works.
- [Cómo usar las redes sociales para la captación de fondos](https://fundraisingguides.com/europe/es/guides/social-media-for-fundraising/) (europe/es): Una guía práctica sobre las redes sociales para la captación de fondos, que abarca la estrategia, la elección de canales, la creación de contenido atractivo, el trabajo con embajadores, la gestión de las redes durante una campaña y la medición de lo que funciona.
- [Comment utiliser les réseaux sociaux pour la collecte de fonds](https://fundraisingguides.com/europe/fr/guides/social-media-for-fundraising/) (europe/fr): Un guide pratique des réseaux sociaux au service de la collecte de fonds, couvrant la stratégie, le choix des canaux, la création de contenus engageants, le travail avec des ambassadeurs, l'animation des réseaux pendant une campagne et la mesure de ce qui fonctionne.
- [Come usare i social media per la raccolta fondi](https://fundraisingguides.com/europe/it/guides/social-media-for-fundraising/) (europe/it): Una guida pratica all'uso dei social media nella raccolta fondi, che copre strategia, scelta dei canali, creazione di contenuti coinvolgenti, collaborazione con gli ambasciatori, gestione dei social durante una campagna e misurazione di ciò che funziona.
- [How to use social media for fundraising](https://fundraisingguides.com/uk/en/guides/social-media-for-fundraising/) (uk/en): A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a campaign, and measuring what works.
- [How to use social media for fundraising](https://fundraisingguides.com/us/en/guides/social-media-for-fundraising/) (us/en): A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a campaign, and measuring what works.
- [How to use social media for fundraising](https://fundraisingguides.com/world/en/guides/social-media-for-fundraising/) (world/en): A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a campaign, and measuring what works.
- [How to use your data and segmentation](https://fundraisingguides.com/canz/en/guides/using-your-data-and-segmentation/) (canz/en): A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
- [So nutzen Sie Ihre Daten und die Segmentierung](https://fundraisingguides.com/europe/de/guides/using-your-data-and-segmentation/) (europe/de): Ein praktischer Leitfaden, um Fundraising-Daten zu nutzen, ohne sich davon einschüchtern zu lassen: Daten in Ordnung bringen, segmentieren, die wirklich wichtigen Kennzahlen erkennen, die Grundlagen der Webanalyse meistern und Daten in bessere Entscheidungen verwandeln.
- [How to use your data and segmentation](https://fundraisingguides.com/europe/en/guides/using-your-data-and-segmentation/) (europe/en): A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
- [Cómo usar tus datos y la segmentación](https://fundraisingguides.com/europe/es/guides/using-your-data-and-segmentation/) (europe/es): Una guía práctica para usar los datos de captación de fondos sin que te abrumen: poner tus datos en orden, segmentar, identificar las métricas que importan, dominar lo básico de la analítica web y convertir los datos en mejores decisiones.
- [Comment exploiter vos données et la segmentation](https://fundraisingguides.com/europe/fr/guides/using-your-data-and-segmentation/) (europe/fr): Un guide pratique pour exploiter les données de collecte de fonds sans en avoir peur : mettre de l'ordre dans vos données, segmenter, identifier les indicateurs qui comptent, maîtriser les bases de l'analyse web et transformer les données en meilleures décisions.
- [Come usare i tuoi dati e la segmentazione](https://fundraisingguides.com/europe/it/guides/using-your-data-and-segmentation/) (europe/it): Una guida pratica per usare i dati di raccolta fondi senza esserne intimoriti: mettere in ordine i dati, segmentare, individuare le metriche che contano, padroneggiare le basi della web analytics e trasformare i dati in decisioni migliori.
- [How to use your data and segmentation](https://fundraisingguides.com/uk/en/guides/using-your-data-and-segmentation/) (uk/en): A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
- [How to use your data and segmentation](https://fundraisingguides.com/us/en/guides/using-your-data-and-segmentation/) (us/en): A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
- [How to use your data and segmentation](https://fundraisingguides.com/world/en/guides/using-your-data-and-segmentation/) (world/en): A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that matter, web analytics basics, and turning data into better decisions.
- [How to use video and storytelling in fundraising](https://fundraisingguides.com/canz/en/guides/video-and-storytelling/) (canz/en): A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic video, using video to steward donors, and where video fits in a campaign.
- [Wie man Video und Storytelling im Fundraising einsetzt](https://fundraisingguides.com/europe/de/guides/video-and-storytelling/) (europe/de): Ein praktischer Leitfaden zu Video und Storytelling im Fundraising, der erklärt, warum Geschichten wirken, wie man sie findet und formt, wie man ein einfaches, authentisches Video plant und dreht, wie man Video zur Bindung von Spenderinnen und Spendern nutzt und wo Video in einer Kampagne seinen Platz hat.
- [How to use video and storytelling in fundraising](https://fundraisingguides.com/europe/en/guides/video-and-storytelling/) (europe/en): A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic video, using video to steward donors, and where video fits in a campaign.
- [Cómo usar el vídeo y el storytelling en la captación de fondos](https://fundraisingguides.com/europe/es/guides/video-and-storytelling/) (europe/es): Una guía práctica sobre el vídeo y el storytelling para la captación de fondos, que explica por qué funcionan las historias, cómo encontrarlas y darles forma, cómo planificar y grabar un vídeo sencillo y auténtico, cómo usar el vídeo para fidelizar a los donantes y dónde encaja el vídeo en una campaña.
- [Comment utiliser la vidéo et le storytelling dans la collecte de fonds](https://fundraisingguides.com/europe/fr/guides/video-and-storytelling/) (europe/fr): Un guide pratique de la vidéo et du storytelling pour la collecte de fonds, qui explique pourquoi les histoires fonctionnent, comment les trouver et les façonner, comment planifier et tourner une vidéo simple et authentique, comment utiliser la vidéo pour fidéliser les donateurs, et où la vidéo trouve sa place dans une campagne.
- [Come usare il video e lo storytelling nella raccolta fondi](https://fundraisingguides.com/europe/it/guides/video-and-storytelling/) (europe/it): Una guida pratica al video e allo storytelling per la raccolta fondi, che spiega perché le storie funzionano, come trovarle e darle forma, come pianificare e girare un video semplice e autentico, come usare il video per fidelizzare i donatori e dove il video trova il suo posto in una campagna.
- [How to use video and storytelling in fundraising](https://fundraisingguides.com/uk/en/guides/video-and-storytelling/) (uk/en): A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic video, using video to steward donors, and where video fits in a campaign.
- [How to use video and storytelling in fundraising](https://fundraisingguides.com/us/en/guides/video-and-storytelling/) (us/en): A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic video, using video to steward donors, and where video fits in a campaign.
- [How to use video and storytelling in fundraising](https://fundraisingguides.com/world/en/guides/video-and-storytelling/) (world/en): A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic video, using video to steward donors, and where video fits in a campaign.
- [What is digital fundraising?](https://fundraisingguides.com/canz/en/guides/what-is-digital-fundraising/) (canz/en): An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, and where to start, with links to in-depth guides on each.
- [Was ist digitales Fundraising?](https://fundraisingguides.com/europe/de/guides/what-is-digital-fundraising/) (europe/de): Eine Einführung in das digitale Fundraising für gemeinnützige Organisationen und Institutionen, die erklärt, was es ist, welche Kampagnen und Kanäle es gibt, wie sie zusammenwirken und wo man anfangen sollte, mit Verweisen auf vertiefende Leitfäden zu jedem Thema.
- [What is digital fundraising?](https://fundraisingguides.com/europe/en/guides/what-is-digital-fundraising/) (europe/en): An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, and where to start, with links to in-depth guides on each.
- [¿Qué es la captación de fondos digital?](https://fundraisingguides.com/europe/es/guides/what-is-digital-fundraising/) (europe/es): Una introducción a la captación de fondos digital para organizaciones sin ánimo de lucro e instituciones, que explica qué es, las principales campañas y canales, cómo encajan entre sí y por dónde empezar, con enlaces a guías detalladas sobre cada tema.
- [Qu'est-ce que la collecte de fonds numérique ?](https://fundraisingguides.com/europe/fr/guides/what-is-digital-fundraising/) (europe/fr): Une introduction à la collecte de fonds numérique pour les organisations à but non lucratif et les institutions, expliquant ce qu'elle est, les principales campagnes et canaux, comment ils s'articulent et par où commencer, avec des liens vers des guides approfondis sur chacun.
- [Che cos'è la raccolta fondi digitale?](https://fundraisingguides.com/europe/it/guides/what-is-digital-fundraising/) (europe/it): Un'introduzione alla raccolta fondi digitale per le organizzazioni non profit e le istituzioni, che spiega che cos'è, le principali campagne e i canali, come si combinano e da dove cominciare, con collegamenti a guide approfondite su ciascun tema.
- [What is digital fundraising?](https://fundraisingguides.com/uk/en/guides/what-is-digital-fundraising/) (uk/en): An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, and where to start, with links to in-depth guides on each.
- [What is digital fundraising?](https://fundraisingguides.com/us/en/guides/what-is-digital-fundraising/) (us/en): An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, and where to start, with links to in-depth guides on each.
- [What is digital fundraising?](https://fundraisingguides.com/world/en/guides/what-is-digital-fundraising/) (world/en): An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, and where to start, with links to in-depth guides on each.

## Resources

- [Fundraising tech checklist](https://fundraisingguides.com/resources/fundraising-tech-checklist/): A checklist of the technology a digital fundraising programme needs, from donation pages to data.

- [Digital channel planner](https://fundraisingguides.com/resources/digital-channel-planner/): A planner for deciding which digital channels to use and how they work together.

- [Digital fundraising starter kit](https://fundraisingguides.com/resources/digital-fundraising-starter-kit/): A starter kit for teams beginning or maturing their digital fundraising programme.

- [Analytics dashboard template](https://fundraisingguides.com/resources/analytics-dashboard-template/): A simple dashboard template for the handful of fundraising metrics that actually matter.

- [Data health checklist](https://fundraisingguides.com/resources/data-health-checklist/): A checklist for keeping your fundraising data clean, deliverable and consented.

- [Segmentation template](https://fundraisingguides.com/resources/segmentation-template/): A template for segmenting your supporters by warmth, history and propensity to give.

- [AI use policy template](https://fundraisingguides.com/resources/ai-use-policy-template/): A simple policy template for using AI responsibly with donor data and brand voice.

- [AI prompt library](https://fundraisingguides.com/resources/ai-prompt-library/): A library of reusable prompts for drafting, editing, research and admin in fundraising.

- [AI fundraising use cases](https://fundraisingguides.com/resources/ai-fundraising-use-cases/): A practical list of where AI genuinely helps in fundraising, and where to keep a human in the loop.

- [Conversion optimisation checklist](https://fundraisingguides.com/resources/conversion-optimisation-checklist/): A checklist for testing and improving online conversion across your giving journey.

- [Donation form copy template](https://fundraisingguides.com/resources/donation-form-copy-template/): Copy templates for the headings, prompts and reassurance on your donation form.

- [Donation page checklist](https://fundraisingguides.com/resources/donation-page-checklist/): A checklist for a high-converting donation page, covering friction, copy, amounts, Gift Aid and trust.

- [Video shot list](https://fundraisingguides.com/resources/video-shot-list/): A shot list template to make filming day efficient, covering interviews, b-roll and key moments.

- [Storyboard template](https://fundraisingguides.com/resources/storyboard-template/): A simple storyboard template for planning the shots and flow of a short fundraising video.

- [Video brief template](https://fundraisingguides.com/resources/video-brief-template/): A brief template for planning a fundraising video, its message, audience and who tells the story.

- [Social graphics pack](https://fundraisingguides.com/resources/social-graphics-pack/): A starter set of social graphic templates you can brand and adapt for your campaign.

- [Social post templates](https://fundraisingguides.com/resources/social-post-templates/): Editable social post templates for awareness, launch, momentum and thank-you moments.

- [Social media content calendar](https://fundraisingguides.com/resources/social-media-content-calendar/): A content calendar template for planning fundraising social posts across the phases of a campaign.

- [Giving society framework](https://fundraisingguides.com/resources/giving-society-framework/): A framework for designing recognition and giving societies that reward and retain donors.

- [Case for philanthropy template](https://fundraisingguides.com/resources/case-for-philanthropy-template/): A template for articulating why philanthropy matters to your institution and its community.

- [Culture of giving roadmap](https://fundraisingguides.com/resources/culture-of-giving-roadmap/): A roadmap template for building a culture of giving across your institution over time.

- [Challenge design worksheet](https://fundraisingguides.com/resources/challenge-design-worksheet/): A worksheet for designing a sequence of challenges across a campaign to keep momentum building.

- [Match funding ask template](https://fundraisingguides.com/resources/match-funding-ask-template/): A template for asking a major donor or corporate partner to provide match or challenge funding.

- [Match and challenge planner](https://fundraisingguides.com/resources/match-and-challenge-planner/): A planner for designing your match funding and challenges, with structures, triggers and amounts.

- [Win-back email template](https://fundraisingguides.com/resources/win-back-email-template/): Editable win-back emails for reactivating lapsed donors and reminding them of their impact.

- [Welcome journey template](https://fundraisingguides.com/resources/welcome-journey-template/): A welcome and onboarding journey template for turning a first-time donor into a committed supporter.

- [Donor acquisition plan template](https://fundraisingguides.com/resources/donor-acquisition-plan-template/): A plan template for acquiring new donors across channels, with targets, audiences and tactics.

- [Major donor stewardship plan](https://fundraisingguides.com/resources/major-donor-stewardship-plan/): A stewardship plan template for keeping major donors informed, thanked and engaged year-round.

- [Major gift proposal template](https://fundraisingguides.com/resources/major-gift-proposal-template/): A structured proposal template for presenting a major gift opportunity, the impact and the ask.

- [Major gift prospect research template](https://fundraisingguides.com/resources/major-gift-prospect-research-template/): A template for researching and qualifying major gift prospects by their capacity, connection and interest.

- [Subject line swipe file](https://fundraisingguides.com/resources/email-subject-line-swipe-file/): A swipe file of subject lines and openers to test and adapt for your fundraising emails.

- [Email campaign planner](https://fundraisingguides.com/resources/email-campaign-planner/): A planner for mapping an email campaign sequence, audiences, timing and messages.

- [Fundraising email templates](https://fundraisingguides.com/resources/fundraising-email-templates/): Editable fundraising email templates for appeals, campaign sequences and thank-yous.

- [Ambassador social toolkit](https://fundraisingguides.com/resources/ambassador-social-toolkit/): Social graphics, captions and post templates for ambassadors to share across their own networks.

- [Ambassador briefing pack](https://fundraisingguides.com/resources/ambassador-briefing-pack/): A briefing pack that equips ambassadors with the story, the ask, key dates and ready-made messages.

- [Ambassador recruitment email template](https://fundraisingguides.com/resources/ambassador-recruitment-email-template/): An editable email for recruiting fundraising ambassadors and explaining what the role involves.

- [Donor thank-you message templates](https://fundraisingguides.com/resources/donor-thank-you-message-templates/): Warm, ready-to-adapt thank-you messages for email, post and phone, to send promptly after a gift.

- [Impact report email template](https://fundraisingguides.com/resources/impact-report-email-template/): An editable impact report email that shows donors exactly what their gift made possible.

- [Donor stewardship journey template](https://fundraisingguides.com/resources/donor-stewardship-journey-template/): A template for designing a segmented stewardship journey that thanks, reports impact and deepens commitment.

- [Donor journey map template](https://fundraisingguides.com/resources/donor-journey-map-template/): A template for mapping the donor journey from first gift through to a committed, regular supporter.

- [Regular giving upgrade ask template](https://fundraisingguides.com/resources/regular-giving-upgrade-ask-template/): Copy templates for asking existing donors to start a regular gift or upgrade an existing one.

- [Regular giving programme plan template](https://fundraisingguides.com/resources/regular-giving-programme-plan-template/): A year-round plan template for a regular and annual giving programme across acquisition, the ask and stewardship.

- [Telephone appeal data segmentation template](https://fundraisingguides.com/resources/telephone-appeal-segmentation-template/): A template for selecting and segmenting your calling data by warmth, history and propensity.

- [Telephone appeal caller training pack](https://fundraisingguides.com/resources/telephone-appeal-caller-training-pack/): A training pack for recruiting and briefing student or volunteer callers, covering the ask, objections and tone.

- [Telephone appeal call script template](https://fundraisingguides.com/resources/telephone-appeal-call-script-template/): A warm, adaptable call guide for a telephone appeal that prompts a natural conversation rather than a rigid script.

- [Crowdfunding communications plan template](https://fundraisingguides.com/resources/crowdfunding-comms-plan-template/): An owner-led and central communications plan for the run-up, launch and final push of a crowdfunding campaign.

- [Crowdfunding page copy template](https://fundraisingguides.com/resources/crowdfunding-page-copy-template/): A structured template for writing a compelling crowdfunding project page, story, ask and rewards.

- [Crowdfunding project plan template](https://fundraisingguides.com/resources/crowdfunding-project-plan-template/): A project plan for a crowdfunding campaign, with tasks, owners and milestones from set-up to close.

- [Challenge Week donor thank-you email](https://fundraisingguides.com/resources/challenge-week-thank-you-template/): A warm, ready-to-adapt thank-you email for groups to send their donors after Challenge
Week, reinforcing impact and keeping supporters connected.

- [Challenge Week match funding and incentives planner](https://fundraisingguides.com/resources/challenge-week-match-funding-planner/): A planner for designing your incentives: milestone unlocks, top-performer rewards,
random donor draws and physical challenges, each mapped to a trigger, an amount and a
promotion plan.

- [Challenge Week content calendar](https://fundraisingguides.com/resources/challenge-week-content-calendar/): A light-touch content calendar coordinating central-team and group-level messaging
across the two weeks before, during, and after your Challenge Week.

- [Challenge Week participant toolkit](https://fundraisingguides.com/resources/challenge-week-participant-toolkit/): A toolkit for participating groups: sample appeal copy, social media graphics and
templates, launch, mid-week and thank-you email templates, imagery guidelines, and
creative mini-challenge ideas.

- [Challenge Week group onboarding email](https://fundraisingguides.com/resources/challenge-week-onboarding-email/): An editable invitation email to recruit clubs and societies into your Challenge Week,
explaining how it works, the support you provide, and the first step to join.

- [Challenge Week goals planner](https://fundraisingguides.com/resources/challenge-week-goals-planner/): A one-page planner for setting your Challenge Week targets: number of participating
groups, overall and new-donor goals, income target, and a non-financial success measure.

- [Case for support copy template](https://fundraisingguides.com/resources/case-for-support-template/): A structured template for writing a compelling case for support, the core argument
that explains why your cause matters, what a gift makes possible, and why now. Works
for a Giving Day theme or a wider campaign.

- [Giving Day email copy templates](https://fundraisingguides.com/resources/giving-day-email-templates/): Editable copy templates for every email in a Giving Day sequence, save-the-date,
countdowns, the launch message, midday and momentum pushes, the final-hour appeal and
the thank-you, written to drive participation and ready to adapt to your cause.

- [Giving Day communications plan template](https://fundraisingguides.com/resources/giving-day-comms-plan-template/): A coordinated email + social media communications plan for the pre-launch, early
giving and on-the-day phases, including the recommended 36-hour, 10-email schedule
aligned to your social posts.

- [Giving Day project plan template](https://fundraisingguides.com/resources/giving-day-project-plan-template/): A ready-to-use project plan covering the full six-month run-up to your Giving Day,
key tasks, owners and due dates across strategy, content, platform build, match
funding and stewardship. Drop in your dates and go.


## Links

- [CASE: Fundraising Fundamentals](https://www.case.org/resources/fundraising-fundamentals): The Council for Advancement and Support of Education's primer on educational fundraising fundamentals.
- [Hubbub: Challenge Week platform & expert support](https://www.hubbub.net/solutions/challenge-week): Hubbub's Challenge Week platform with group pages, leaderboards and match funding, plus expert guidance.
- [Hubbub: Digital fundraising webinars](https://www.hubbub.net/resources/digital-fundraising-webinars): On-demand webinars on Giving Days, donor acquisition and digital fundraising from Hubbub's consultants.
- [Hubbub: Giving Day platform & expert support](https://www.hubbub.net/solutions/giving-days): Hubbub's white-label Giving Day platform with built-in ambassador tools and expert campaign guidance.
- [IDPE: Institute of Development Professionals in Education](https://idpe.org.uk/): The UK's membership body for schools' development and fundraising, training, benchmarking and best practice.
- [Case study: Balcarras School raised over £40,000 on its first Giving Day](https://www.hubbub.net/case-study/redefining-whats-possible-for-state-school-fundraising-a-balcarras-school-giving-day-case-study): How a state school raised over £40,000 on its first Giving Day.
- [Case study: Highgate School's first Giving Day](https://www.hubbub.net/case-study/creating-transformational-impact-a-highgate-school-giving-day-story): Creating transformational impact with a first Giving Day.
- [Case study: London Business School Giving Day](https://www.hubbub.net/case-study/a-lbs-giving-day-case-study): Multiple Giving Days with growing participation and income.
- [CASE: Voluntary Support of Education (benchmarking data)](https://www.case.org/resources/voluntary-support-education-data-research-findings): Benchmarking data and research on philanthropic support for education, useful for target-setting.
- [Fundraising Copy Checker](https://fundraisingcopy.net/): A free tool from Hubbub to check and improve the clarity and impact of your fundraising copy.
- [Hubbub blog: Effective lead generation strategies for charities](https://www.hubbub.net/blog/effective-lead-generation-strategies-for-charities): Practical approaches to growing your contactable, email-reachable audience.
- [Hubbub: Giving Day Simulator](https://www.hubbub.net/resources/regular-giving-simulator): Model the likely results of your Giving Day based on your audience size and response rates.
- [Hubbub: How-to guides (email, match & challenge, ambassadors, social)](https://www.hubbub.net/resources/how-to-guides): Hubbub's practical how-to guides, including the Email Fundraising Guide, Match & Challenges Guide, Ambassador's Guide and Social Media Toolkit.
- [Webinar: Challenge Weeks, not quite Giving Day, not quite crowdfunding](https://www.hubbub.net/on-demand-videos/challenge-week): Hubbub consultants explain the Challenge Week model and how to run one.
- [Webinar: York Challenge Week](https://www.hubbub.net/on-demand-videos/york-challenge-week): The University of York team on how they built and grew their sport-focused Challenge Week.