Fundraising guides & resources
Practical, step-by-step help for fundraising professionals, free to read, with optional members-only extras.
Guides
All guides →
How to use AI in fundraising
A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases …
How to build a culture of giving
A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first …
How to optimise donation pages and online conversion
A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and charitable …
How to acquire and retain donors
A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the …
How to steward donors and design donor journeys
A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, …
How to write fundraising emails that work
A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the …
Featured links
All links →- CASE: Fundraising Fundamentals : The Council for Advancement and Support of Education's primer on educational fundraising fundamentals.
- Hubbub: Challenge Week platform & expert support : Hubbub's Challenge Week platform with group pages, leaderboards and match funding, plus expert guidance.
- Hubbub: Digital fundraising webinars : On-demand webinars on Giving Days, donor acquisition and digital fundraising from Hubbub's consultants.
- Hubbub: Giving Day platform & expert support : Hubbub's white-label Giving Day platform with built-in ambassador tools and expert campaign guidance.
- IDPE: Institute of Development Professionals in Education : The UK's membership body for schools' development and fundraising, training, benchmarking and best practice.