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Guides tagged "regular giving"
Donor development
How to build a regular giving programme
A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, Gift Aid, stewardship …
Donor development
How to run a telephone appeal
A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation …