Topic
📧 Channels
The channels that reach and convert donors: email, social media, video and donation pages.
Guides
Channels
How to optimise donation pages and online conversion
A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and Gift …
Channels
How to write fundraising emails that work
A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the …
Channels
How to use social media for fundraising
A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a …
Channels
How to use video and storytelling in fundraising
A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic …