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Guides tagged "universities"
How to use AI in fundraising
A practical, grounded guide to using AI in fundraising, covering where it genuinely helps and where it does not, practical use cases …
How to build a culture of giving
A practical guide to building a lasting culture of giving across an institution, covering why it matters, cultivating supporters from the first …
How to optimise donation pages and online conversion
A practical guide to improving your donation pages and online conversion, covering reducing friction, page design and copy, suggested amounts and charitable …
How to acquire and retain donors
A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the …
How to steward donors and design donor journeys
A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, …
How to write fundraising emails that work
A practical guide to fundraising email, the channel that drives the majority of online donations, covering your list and data, segmentation, the …
How to use match funding and challenges
A practical guide to match funding and challenge mechanics, covering why they work, match structures, charitable tax receipts and credits, the main …
How to run a Challenge Week
A practical, best-practice guide to running a Challenge Week, the week-long appeal where student clubs and societies fundraise for themselves with central …
How to run a crowdfunding campaign
A practical guide to running a crowdfunding campaign or programme, where project owners raise funds for their own causes with central support. …
How to run a Giving Day
An in-depth, practical guide to planning and running a successful Giving Day, covering targets, storytelling, match funding and challenge mechanics, major gifts, …
How to run a fundraising ambassador programme
A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether …
How to build a regular giving programme
A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, tax-efficient giving, stewardship …
How to run a telephone appeal
A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation …
How to secure and steward major gifts
A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major …
How to use social media for fundraising
A practical guide to social media for fundraising, covering strategy, choosing channels, creating engaging content, working with ambassadors, running social during a …
How to use your data and segmentation
A practical guide to using fundraising data without being daunted by it, covering getting your data in order, segmentation, the metrics that …
How to use video and storytelling in fundraising
A practical guide to video and storytelling for fundraising, covering why stories work, finding and shaping them, planning and shooting simple authentic …
What is digital fundraising?
An introduction to digital fundraising for non-profits and institutions, explaining what it is, the main campaigns and channels, how they fit together, …