Topic
🤝 Donor development
Growing and keeping donors: stewardship, regular giving, telephone appeals, ambassadors and major gifts.
Guides
Donor development
How to acquire and retain donors
A practical guide to donor acquisition and retention, covering lead generation, donor personas, the welcome experience, what drives retention, donor churn, the …
Donor development
How to steward donors and design donor journeys
A practical guide to donor stewardship and designing donor journeys, covering why stewardship drives retention, mapping the journey, thanking well, impact reporting, …
Donor development
How to run a fundraising ambassador programme
A practical guide to recruiting, briefing and motivating fundraising ambassadors, the volunteers who amplify your campaigns through their own networks, covering whether …
Donor development
How to build a regular giving programme
A practical guide to building a holistic, year-round regular and annual giving programme, covering acquisition, the ask and upgrade, tax-efficient giving, stewardship …
Donor development
How to run a telephone appeal
A practical guide to planning and running an in-house telephone (telethon) appeal, covering data and segmentation, recruiting and training callers, the conversation …
Donor development
How to secure and steward major gifts
A practical guide to major gift fundraising, covering identifying and researching prospects, the cultivation cycle, making the ask, the role of major …